Todays class was very fun and exciting, but I did learn a lot of definitions and patent terms in the process. Why? An amusing, yet cut throat version of Jeapordy was played amongst us students called Death Race Jeapordy. Each student had to create their own Jeapordy game out of power point, and create twenty questions using 5 different categories. I myself kept the categories light and commical (Feelin' Blank, The Good the Bad and the Ugly, Show Me the Money, Gimme GimmeGimme), but I left my questions challenging for the class.
The first rounds went well. We didn't know exactly what the prize for succeeding in the game would be, but this helped motivate us like a carrot hung from a string to get a mule motivated to walk forward. As the questions from another students game was being presented I immediatley became astonished on how familiar the patent terms and defintions were to me. After thumbing through 140 pages of defintions in our text books I am surprised that I was able to answer some questions off the top of my head. Now I am not saying Mr. Pinto is a eduacational genius, but the man does know what he is doing.
By the time it came to "Death Race Jeapordy" portion of our program, bonds amongst groups were being formed like a cheap reality show; students were making sure to link up with the best and brightest minds of the class. Ones our 4 groups were created, war began as we battle amongst the 4 groups of students making sure we didn't help another group out by speaking to loud or not covering our terms as we wrote out the answers on the board. Once the dust settled, my group became victorious in our Jeapordy battle, and to the victor comes the spoils. I was awarded 29 extra credit points to be used on my midterm the following week. What does that mean? All I need to get on my midterm is a 71% to receive a 100% on my midterm test, which is awesome. The extra points are amazing, but the fact of the matter is that due to the creation and involvement in the Death Race Jeapordy game that Mr. Pinto created, I might not even need those 29 extra points at all. Goodtimes!
Tuesday, July 31, 2012
Monday, March 12, 2012
EOC: Week 10: What are the benefits vs the features?
“First, they should be meaningful, pointing out benefits that make the product more desirable or interesting to consumers. Second, appeals must be believable—consumers must believe that the product or service will deliver the promised benefits”- Marketing: An Introduction, Kotler & Armstrong, pg. 29. Buddie Bites is “ A Treat for Everybody Who has a Buddie.” Meaning that if you own a dog then our treat will assist and benefit your already tight connection with your canine companion. We here at Treats & Eats want to create a private moment between two buddies, which will create a stronger bond between owner and pet that will increase a customer’s happiness within their busy everyday lives. We price each box of Buddie Bites at a low $11.99 so that our customers get great value from each box of Buddie Bites. “When customers buy a product, they exchange something of value (the price) in order to get something of value (the benefits of having or using the product)”- Marketing: An Introduction, Kotler & Armstrong, pg. 6. Another benefit is the vitamins mix in to each Buddie Bite that strengthens both companions immune systems and helps creates a healthy coat for your dog.
Features of Buddie Bites include the appeal of its bright red color and the “Chinese take-out“ style of the box so that it pops while sitting on the shelf next to other dog treats. Along with that, the fact that you can actually share a snack with your dog is an incredible feature that sets Buddie Bites apart from any other treat or snack on the market. “Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core customer value of staying connected.” – Martketing: An Introduction, Kotler & Armstrong, pg.6. Also we feature a catchy name itself, “Buddie Bites”, this feature makes our snack easy to remember. Other features that are vital to our success are the taste of the treats, texture of each treat, and the tidiness of each box of snacks.
Monday, March 5, 2012
Week 9 EOC: Three Mission Statements
Mission Statements are essential to the success of a company. They are designed to motivate, meaningful and set specific goals for a company. I like Oscar’s mission statement for Cocoa Fresh because it is clear and precise. The use of his quotes was well done; the quotes strengthened his mission statement. Oscar’s mission statement also concentrated on the experience rather that the exact taste of the chocolate, which I think, is a smart way to attack it. Oscars mission statement is as follow: “Coco Fresh is committed to helping everyone indulge in in chocolaty treats without feeling the need to sacrifice their fresh breath or their health, so anyone and everyone could keep their classy night classy .” Another business statement I enjoyed is Ralph’s O So Cherry chocolate. He described the product well and I was excited to see the product in a club setting, great idea. Also with the club setting I am interested in how expensive these chocolates will be, especially hiring girls to present the chocolate to a vip table. It should cost a small fortune, but people I believe will be willing to fork out that kind of cash. “O So Cherry is made of the highest quality dark and milk chocolate filled with cherry liqueur and available only in nightclub and restaurants.” They explain the purpose of the product and what they are looking to achieve as a company. Finally, Joaqin has a short and simple mission statement, but it explains the brand well and why it would do well on the market. Cocoa Cough’s mission is “to make people happy around the world by selling the highest quality, most unique tasting experience made with passion and innovation to help cure the common cough.” Every parent is looking for a cough medicine that you don’t have to bribe your child to take, and what kid doesn’t like chocolate?
Monday, February 27, 2012
Week 8 EOC: Creative Content
Buddie Bites will be packaged in a simple rectangular box of 100% recycled paper. The box itself will be an eggshell white to reflect the white chocolate taste along with a bold red font of “Buddie Bites”, along with a see-through section in front showcasing the different shapes of the treats. I will create the label and box in photoshop. There also will be multiple photos that I will then do a photo-shoot depicting a dog owner and his/her canine companion in different scenarios, where we at Puppy Café’, feel will be fun, positive scenes of the two friends sharing a snack. Such as on a couch watching television, cuddling on the couch reading book, at the park for a picnic, etc… These photos will be used for ads, posters, etc. Also I would like o create a website that gives access to a "fan club" where people can comment on our products as well as have applications ready for devoted fans to become one of our Buddie Marketers and we will give them the proper tools and freedom to blog about our products and in return our "Buddie Marketers" will receive free merchandise, incredible discounts, and our most successful "Buddie Marketer" will receive a free airline tickets to anywhere in the United States for them and their canine companion.
I will also like to attempt a short 30 second fun commercial depicting a man in a dark house snacking on the couch watching late night television and his little buddy at his feet whining for a taste of the tasty chocolate snack the owner has. The owner says to his dog sadly, ”Sorry Buddie, these are no good for dogs. I wish there was something we could share together…” In steps a man dressed as a games how host answering excitedly “And now there is! Introducing Buddie Bites! A white chocolate treat for you and your lil’ buddie to enjoy together! Enjoy!” (He throws him a box) “ The man on the couch catches the box and replies gratefully ” I don’t know how you got into my house, but thanks!” Then cuts to a photograph from my shoot of the front of the box. I want the commercial to be humorous, yet get the ideal scene of when to enjoy your Buddy Bites.
Final Project: Business Mission Statement
We here at Treats and Eats proudly present a 1st to the dog treat market; an all-natural, white chocolate coated snack for dog owners to share with their pet companions. Buddie Bites is “A treat for everybody who has a buddie!”. "An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer."- Marketing: An Introduction, pg.39, Armstrong & Kotler BuddieBites mission statement is to offer tasty fun snacks for humans and dogs alike to share to help build a stronger bond in everyone’s relationship with their canine pet. If you own a dog or know somebody who does, then you are our target customer. Our goal for Buddie Bites is to have a fun and safe white chocolate snack for dogs to enjoy just as much as their human counterparts at a reasonable price. "Mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdate, but basic market needs may last forever." - Marketing : an introduction, pg.15, Armstrong & Kotler
Also, we here at Treats and Eats value the environment and our canine customers, which is why we use 100% recycled packaging and will donate a percentage of our annual profit to the Humane Society to help end the cruelty of puppy mills. What is better than snacking for a cause?
Final Project: Objectives
BuddieBites objective is to create bonding opportunities and lasting memories for dog owners by sharing a tasty white-chocolate coated, peanut butter wafer treat with their loyal dog companion. “For Everybody who has a Buddie!”"within individual business units, marketing designs strategies for reaching the unit’s objectives. Once the unit’s objectives are set, marketing’s task is to help carry them out profitably."-Marketing: An Introduction, pg.47, Armstrong & Kotler Since this is a treat for every dog owner, an the objective for our ad campaign is to illustrate these bonding moments showing many different possible scenerios where BuddieBites will fit into and improve the lifestyle of any average dog. Treats & Eats as a company understands that it needs to work as one synergetic team to accomplish the goal objectives of the company. "...ownermarketing, finance, accounting, purchasing, operations, information systems, human resources, and others—must work together to accomplish strategic objectives."-Marketing: An Introduction, pg.47, Armstrong & Kotler
Final Project: SWOT Analysis
"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)"- Marketing: An Introduction, pg.31, Armstrong & Kotler. Keeping this in mind Treats & Eats believes that our number one strength that BuddieBites has going for itself is that it is the only treat on the market advertised to be shared between humans and their canine pet, creating a brand new market of treats. This, however, is also our greatest weakness as well because if and when BuddieBites becomes successfully popular, copycats will be quick to sprout up left and right. Threats of these future copycats remains to be seen, but as of now we are all alone at the mountain top. So BuddieBites’ opportunity is NOW. We need to hit the product market like a 10.0 earthquake, shaking up the treat market and changing the treat landscape forever."The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities."-Marketing: An Introduction, pg.56, Armstrong & Kotler
Final Project: Target Marketing Strategy
Who is BuddieBites’ target market? Shown here in BuddieBites’ slogan, “A Treat for Everybody who has a Buddie!” BuddieBites target customer is any and every dog owner. "the company selects the customers that it will serve and involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes."- Marketing: An Introduction, pg.175, Armstrong & Kotler Treats & Eats didn't want to discrimintate against any age, gender, race, creed, or religion. The only market that Treats & Eats will target will be dog owners; also knowing that some people without pets will buy the treat just to enjoy for themsleves.
Final Project: Marketing Mix (Product, Distribution, Promotion, & Price)
Product
Food has traditionally been at the center of all formal and informal gatherings. For generations, mankind has often used it to facilitate bonding with friends and family or during the observance of important events such as birthdays, weddings, job promotions and even for the annual the Super Bowl. Warm nostalgic feelings are evoked, just as Sunday dinners often allowed time for communication and bonding with family, friends and loved ones. A meal shared during a first date or even a grandfather bonding with this granddaughter by sharing a chocolate cookie, all have the potential to be a memorable experience.
"The company’s marketing strategy outlines which customers the company will serve and how it will create value for these customers."Marketing: An Introduction, pg.13, Armstrong & Kotler. Treats & Eats will market their product, BuddieBites, not by selling simply a stand alone treat, but rather an experience, a means for an owner to share a special moment with his/her canine companion. BuddieBites will promote a positive bonding experience. "A new product must have the required functional features and also convey the intended psychological characteristics."-Marketing:An Introduction, pg.19, Armstrong & Kotler The treat itself is a tasty, circular, peanut butter wafer/cookie, dipped in canine safe white chocolate, as a delicious coating. Each wafer is approximately the size of a silver dollar.
Promotion
The Treats & Eats product logo will use a simple red, white and black color scheme for instant recognition on the shelves. "Why do so many new products fail? There are several reasons. Although an idea may be good, the company may overestimate market size. The actual product may be poorly designed. Or it might be incorrectly positioned, launched at the wrong time, priced too high, or poorly advertised."-Marketing: An Introduction, pg.245, Armstrong & Kotler To avoid such problems packaging colors will consist of red, white and black which will help let the BuddieBites box stand out from other dog treats. Red studies have shown evokes hunger, white to reflect the white chocolate coating of the treats, and black represents the chocolate. The official mascot, “Buddie”, will be represented as a cartoon dog, always wearing a smile and a tie dyed shirt. These will be featured on every box cover and advertisement.
Any creative visuals for BuddieBites will always depict an owner and their pet having a fun, lighthearted time, while enjoying an incredibly tasty treat together. Treats&Eats, has casted the perfect actor as its spokesperson, Carlos Cardoza. Carlos is a classically trained actor who did a brief stint on Broadway from 2008-2010. His character for this product will be an overtly friendly and energetic salesman, who uses humor in his intense sales pursuit. The salesman will rightfully be named “Buddie.”
"Clearly, sales promotion plays an important role in the total promotion mix. To use it well, the marketer must define the sales promotion objectives, select the best tools, design the sales promotion program, implement the program, and evaluate the results. "-Marketing: An Introduction, pg.44, Armstrong & Kotler The first commercial for Treats&Eats will be viewed on major channels such as Fox, NBC, CBS and TBS, as well as being featured on ESPN, the Food Network and in all major markets. Treats & Eats have received favorable results in their test audience with their pilot commercial. The following is the pilot commercial for BuddieBites.
"the importance of the media-planning function. The decision about which media to use for an ad campaign—television, magazines, cell phones, a Web site, or e-mail—is now sometimes more critical to the elements of the campaign."-Marketing: An Introduction, pg.360, Armstrong & Kotler After viewing the commercial you can see this will be linked to YouTube for future viewing for customers along with every other future commercial for BuddieBites. Along with YouTube, BuddieBites will use social media by finding "Buddies", people who love the product that are open to blogging, facebooking, and tweeting about the products. These "Buddies" will be essential to the success of the product; they meet twice a year for proper product consulting and be given bonus checks for specific blogging activity as well as free merchandise and prizes. "As consumers spend more and more time on the Internet, companies are shifting more of their marketing dollars to online advertising to build their brands or to attract visitors to their Web sites."-Marketing: An Introduction, pg.466, Armstrong & Kotler
Distribution
Treats & Eats will use intensive distribution of BuddieBites will be made up of popular grocery stores throughout the country. "Intensive distribution, stocking the product in as many outlets as possible."-Marketing:An Introduction, pg.324, Armstrong & Kotler You will be able to find it in any Wal-Mart, Target, Smith’s, Albertsons, Jewels, WinCo, WholeFoods and Trader Joe’s grocery stores. Although it is a human snack made to share with dogs, it will be located in the pet aisle, more specifically the canine aisle of these grocery stores."Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage."- Marketing: An Introduction, pg.312, Armstrong & Kotler. Treats & Eats has a fleet trucks for ground transportation, to save costs, with temperature controlled storage areas so that the white chocolate does not melt.
Price
"Business analysis involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company’s objectives." Marketing:An Introduction, pg.251, Armstrong& Kotler Understanding this, we realize there are many things to consider while pricing a product you have to consider many variables; labor, distribution, costs of materials, packaging, profit, etc. "Most companies try to measure their demand curves by estimating demand at different prices. "-Marketing:An Introduction, pg.248, Armstron & Kotler. Listing the basic costs helped me with the analysis of pricing BuddieBites.
BuddieBites basic cost + profit list:
· $0.85 per box (red, chineese take-out)
· $0.99 for vacuum sealed packaging
· $2.50 for the amount of 50 peanut butter wafers per box
· $1.50 white chocolate used in each box
· $0.75 for label
The sum of these items are $6.59, equaling the basic cost of one box of BuddieBites. Treats & Eats will then sell each box of BuddieBites for $11.99 for a profit of $5.40 a box(keeping in mind that a percentage of their annual profit will then be donated to the Humane Society in efforts to help stop the cruelty of puppy mills)."The strategy for setting a product’s price often has to be changed when the product is part of a product mix."-Marketing: An Introduction, pg.287, Armstrong & Kotler
Final Project: Implementation Evaluation Control
"Managing the marketing function begins with a complete analysis of the company’s situation."-Marketing: An Introduction, pg.55, Armstrong & Kotler BuddieBites is a completely new product, brand, and advertised treat. Because of this, evaluation and control is going to be forever changing with the tide. Treats & Eats have done extensive research in this area and determined that this untouched shared treat market could be a marketing goldmine. Implementation of BuddieBites involves Treats & Eats programs, budgets, and procedures as well. Along with its resources and motivation of its staff to achieve their common objectives. "We define sales first management as the analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, compensating, supervising, and evaluating the firm’s salespeople."-Marketing: An Introduction, pg.416, Armstrong & Kotler. Knowing this, to be successful in these area's Treats & Eats has carfeully selected qualified managerial staff to at it's home warehouse in Las Vegas, NV.
Monday, February 20, 2012
EOC: Week 7 The Pitch
If you are like me, you share everything with your dog. You take them to the park, they go on jogs with you, run errands, they cuddle next to your during blockbuster nights, sleeps on your bed, and you may even be nice enough to share left overs from last Sunday night’s dinner with your pet companion on a good day. BUT how unfair is it that man’s best friend cannot enjoy man’s favorite treat? Chocolate.
Don’t worry we are not going to harm your little buddy, we here at the Puppy Café would like to introduce a safe white chocolate treat for people and dogs alike; Buddie Bites. Now you and your most loyal friend (your dog) can share a treat together eating out of the same box! These small bite size treats come in an assortment of shapes and made from all natural ingredients. Yes, finally there is a tasty treat on the market with doggy-safe white chocolate for dogs and their human counterparts to enjoy together. Our biscuits consist of whole-wheat flour, cornmeal, wheat germ, cinnamon, eggs, carob chips, honey, and are dipped in white chocolate for a delicous coating.
Each box of Buddie Bites comes with assorted objects that make Buddy Bites fun to eat. Choose from a yellow fire hydrant, a kitty cat, or even a mailman become an enjoyable snack to indulge yourself along with your little buddy. And on the back of every box contains recipes for treats that you can bake yourself for special occasions when you have a good mix of human friends and their dog counterparts, such as doggy birthday parties. Each box of Buddie Bites are made of 100% recycled paper, include 50 snacks and cost just $15.00, with 10% of our annually profit being donated to the Humane Society to help end the cruelty of puppy mills. What can be better than snacking for a cause!?
Monday, February 13, 2012
Week 6 EOC: Me Times Three
I do not consider myself a huge consumer. Most of the time when I am out shopping it’s for a need, a gift for someone else, or if I see a good deal because I don’t like to spend money on wasteful things (and because my bank account is not large). The things I do purchase for myself on the regular are watches, hats, and music.
Watches have always been my most expensive purchase that I make. I love the way they look, feel on your wrist and my Mother always told me “You can always tell a lot about a man by the type of watch they wear.” Personally I am a very busy man and keeping track of time is essential. As well as I think a watch completes a outfit like a cherry tops a ice cream sundae.
Hats are my most addictive purchase. I am a huge sports fan and support many collegiate and professional teams, along with this I love the look of many different styles, and like a watch, I believe a hat can make an outfit. Not to mention I have difficult hair to style on a regular basis, so hats are a tremendous help to cover my crazy hair on my lazy, or rushed to get ready days.
Monday, February 6, 2012
EOC:Social Networks and Job Hunting
These days it seems like everybody has Facebook and companies are out to use this social network to their advantage. Companies such as JetBlue, Sony, Microsoft, and McDonald’s, among others, are now developing a new breed of brand ambassador programs that organize and supercharge consumer-to-consumer interactions about their brands. -Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word, Marketing an Introduction 10th Edition. These companies are focusing on the young, college student crowd. They look for students who are already voice truss about their product and have many friends on their Facebook account. For instance, JetBlue hired a young woman named Rebecca who is attending a Tech College and their new brand ambassador. JetBlue flew her out to New York to train her on the history of JetBlue and how to successfully promote their product when she is back home; organizing events such as her JetBlue BlueDay. I think this a positive way to intergrade a company or product to a market and it gives college student a chance to earn income as well as get some real world experience and insight of the corporate world.
On the other hand companies are using Facebook as job boards to hire future employees. The majority of social-media traffic to Waste Management Inc.'s careers website comes from Facebook, beating out LinkedIn, said Jenny DeVaughn, manager of social media and employment branding. The Houston-based environmental services company is currently trying to fill 1,500 positions—from software developers to garbage truck drivers.- The Wall Street Journal, “Recuiters Troll Facebook for Candidates it Likes” This is interesting because that means Facebook is beginning to compete with job board websites such as Monster.com and LinkedIn.com. As well as intrude a social network for other purposes than socializing. When I hear this I honestly don’t like the idea of an employer being able to search where one socializes. I think their needs to be a clear-cut separation between social and work lives. People like to keep their social life private and I think there is an inherited conflict of interest because of this.
Monday, January 30, 2012
Week 4 EOC: There's an App for That!
What is the difference between a professional photographer with a DSLR and an amateur photographer? Its understanding light and how to set your camera accordingly. There is a new app on the market that take professional quality lit pictures, helping turn amateurs into professionals over night without years of school or experience; it’s called the Light-O-Meter. Professional photographers use hand held light meters for decades everyday to read the amount of light in each particular shoot to help them set on the camera’s the correct settings to make an exceptional, high quality, perfectly lit photographs. A hand held digital light meter will read ambient light (natural lighting) and help you set your f-stop, shutter speed, and ISO for DSLR cameras. The problem is that hand held digital light meters can get expensive, get misplaced, and are pretty bulky to carry around as well your DSLR camera for the average amateur photographer. This is where the Light-O-Meter comes into play. This app, which is downloadable to any smartphone, will read ambient light, as well as studio (Non-C) lighting so that the average amateur photographer on a budget can select there settings correctly on their DSLR cameras with ease to shoot professional hi-quality lighting. Also with the advances of camera phones, the Light-O-Meter will tell the user if there is enough light to take a picture without flash, or if flash on your camera phone is needed. These days you can get an old basic hand held light meter for around $45.00 to high quality hand held digital light meters for up to $300.00; the Light-O-Meter app will cost you $5.00 giving hig-quality readings that is on par with competitors and you can always transfer the Light-O-Meter as you purchase new phones during your lifetime.
With the Light-O-Meter you can stop taking low grade, under exposed photographs and start taking high quality professional photographs. Your Facebook photos will improve tremendously and you will never take a horribly lit photo again! Imagine an actor needing a quick head shot without running to a photography studio, saving them hundreds of dollars or an expecting Father wanting to take well lit maternity pictures of his expecting spouse. The Light-O-Meter turns anyone with a camera into a professional photographer!
Tuesday, January 24, 2012
Week 3- My Demographic (Generation Y)
My genration is known as "generation Y" or "the echo boomers" due to our relationship with the "baby boomers" which makes up most of our parents. To be exact I am a eighties baby, being born in 1984, I feel lucky to have grown up in such a technologically advanced time in history. My first introduction to computers was an Apple computer in 1st grade playing the game, "Oregon Trail" and I didnt get my first cell phone until I was a highschool senior at the age of 17. Times have changed since then, where now, many first graders have their own cell phone, can navagate a I-pad with ease and use computers everyday; rather then it being a novice device. With this being said, my genration is very computer savy and when it comes to marketing to us there is no better way to do it then the internet. We play fantasy football, Google rather than visit a library, and are Facebook crazy. You can say we are a product of our enviroment, just as every generation before us has been and this I believe will continue to hold true for future generations as well. My daughter just turned three and I can see a bright electronic future for her, I invision by the time she enters highschool textbooks and backpacks will be a thing of the past; replaced by the newest version of the I-pad.
Monday, January 23, 2012
Week 2 EOC: Boston Consulting Group - Video Games
I am part of a generation that grew up with video games. I had the very first Nintendo, which my brothers and I enjoyed for hours at a time playing such games as; Mike Tyson’s Punchout, Excite Bike, and Contra just to name a few. These days gaming is a competitive multi-billion dollar industry that many people thought was down-turn resistant. Never the less, sales have begun to slide because of a variety of different reasons leaving companies to wonder what to do. To assist in analyzing these trends one can use the Boston Consulting Group portfolio. “Under the classic Boston Consulting Group portfolio, the company invests funds from mature, successful products and businesses (cash cows) to support products and businesses in faster-growing markets (stars and question marks), hoping to turn them into cash cows.” - http://digitalbookshelf.artinstitutes.edu/books/9780558851903/content/7/chapter?page=10&q=Boston+Consulting+Group
Using this model the regular Nintendo games of my youth would fit in as “the dog” (low market share, low market growth) because of its low popularity. The NES or how I call it, Regular Nintendo was first released to North America October 1985 and discontinued in North America in 1995-http://en.wikipedia.org/wiki/Nintendo_Entertainment_System. Now, you can still play these games on the newer consoles such as Wii, but manufacturing the original consoles has come to an end. So people have moved onto bigger and better graphics, games, and technically advanced consoles such as Xbox, PlayStation 3, and Wii, this would be "the cash cow" (high market share, low market growth rate). Moving forward gaming seems to be moving towards a more player interactive style with games systems such as Wii-sports, Xbox Kinect, and the popularity of MTV’S Rock Band; which I would put in as "the star" (high market share, high market growth rate) with 3 of the top 10 games sold being player interactive games; #2 is Just Dance 3 by Wii, #4 is Kinect Adventures Xbox360, and #7 is Zumba Fitness by Wii. –http://www.vgchartz.com/weekly/. Now "the question mark "(low market share, but high market growth) represents what the next hot trend in video games will be. For me it will be something that combines the ease of a I-pad with the inexpensiveness of the free game "Angry Birds", and the interactivity of a Wii-sports or Xbox Kinect. Does this exist yet? I do not know, but with the increasing popularity of interactive/fitness minded games, a new generation of youth building the climate of tomorrow, maybe such a thing will be developed and profited from. Good luck to the video game industry!
Monday, January 9, 2012
Week-1 EOC : Great Customer Service
"Customers form expectations about the value and satisfaction that various market offerings will deliver and buy accordingly. Satisfied customers buy again and tell others about their good experiences. Dissatisfied customers often switch to competitors and disparage the product to others." - Marketing- An Introduction (Chapter 1, pg.8)
I work as a bottle runner for a nightclub at the Palms Hotel & Casino at MOON Nightclub. Other major nightclubs in Las Vegas treat people as just another number and often do not care about the satisfaction of their cliental just as long as they are spending money. At MOON we are whole heartily about the customer. Just this past weekend, Saturday night to be exact, I had a bachelor party from London in celebrating their friend’s last stand as a bachelor. They had partied at Tao the night before and because of this arrived at our club reluctant and skeptical. Once the bottles were ordered I made sure to introduce myself (company policy) and they were astonished that I even took time shake each of their hands. They quickly explained to me the hellish night they had at Tao. They went on to say they never knew their cocktail server, their bottle runner, or their securities name and that tonight at MOON, within the first 5 minutes we had all made time to come and introduce ourselves. They then went on explaining, that they never saw their cocktail server again after she brought them their bottle, the table was incredibly messy, and someone stole one of their bottles off the table which they still had to pay for, with the gratuity. I let them know we are not like most clubs here in Vegas, we focus on return customers by always putting the customer first, not focusing on the money being spent but the fun they are having. With that they loosened up, ended up purchasing two more bottles on top of the agreed required amount, and were the last table to leave our nightclub that morning. They all shook my hand (as best they could after partying hard all night) and vowed to be back in town this summer, tell everyone back home in London about MOON, and swore they will never go to any other clubs in Vegas besides the ones at the Palms.
EOC: My Voice
As the founder of Zach Adam Photography, I bring to the profession a unique view of the world and a burning passion for my craft. I am born and raised in Las Vegas, Nevada; which reflects in my images due to my use of vibrant colors and the energy of the city around me. I have been working as a freelance photographer for the past eight years and in my brief career I have had some success shooting event flyers for nightclubs, websites, weddings, family portraits and I was hired by NBA.com for the NBA Summer League (2005-2007). My goal is to one day own my very own studio equipped for everything from simple portraits to high fashion, as well as working as a sports photographer for a professional or collegiate team. My passion for photography began when I was a young boy, helping my Father (who is also a photographer) with lighting, posing, and composition. The photographer, which has most influenced my work, is David La Chapelle due to his use eye-catching colors, elaborate scenes, and his success in the industry. I keep my photo-shoots organized and fun. I live to shoot and shoot to live.
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