Who is BuddieBites’ target market? Shown here in BuddieBites’ slogan, “A Treat for Everybody who has a Buddie!” BuddieBites target customer is any and every dog owner. "the company selects the customers that it will serve and involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes."- Marketing: An Introduction, pg.175, Armstrong & Kotler Treats & Eats didn't want to discrimintate against any age, gender, race, creed, or religion. The only market that Treats & Eats will target will be dog owners; also knowing that some people without pets will buy the treat just to enjoy for themsleves.
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