Final Project: Objectives

BuddieBites objective is to create bonding opportunities and lasting memories for dog owners by sharing a tasty white-chocolate coated, peanut butter wafer treat with their loyal dog companion.  “For Everybody who has a Buddie!”"within individual business units, marketing designs strategies for reaching the unit’s objectives. Once the unit’s objectives are set, marketing’s task is to help carry them out profitably."-Marketing: An Introduction, pg.47, Armstrong & Kotler Since this is a treat for every dog owner, an the objective for our ad campaign is to illustrate these bonding moments showing many different possible scenerios where BuddieBites will fit into and improve the lifestyle of any average dog.  Treats & Eats as a company understands that it needs to work as one synergetic team to accomplish the goal objectives of the company. "...ownermarketing, finance, accounting, purchasing, operations, information systems, human resources, and others—must work together to accomplish strategic objectives."-Marketing: An Introduction, pg.47, Armstrong & Kotler