Final Project: Business Mission Statement

   We here at Treats and Eats proudly present a 1st to the dog treat market; an all-natural, white chocolate coated snack for dog owners to share with their pet companions.  Buddie Bites is “A treat for everybody who has a buddie!”. "An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer."- Marketing: An Introduction, pg.39, Armstrong & Kotler BuddieBites mission statement is to offer tasty fun snacks for humans and dogs alike to share to help build a stronger bond in everyone’s relationship with their canine pet.  If you own a dog or know somebody who does, then you are our target customer.  Our goal for Buddie Bites is to have a fun and safe white chocolate snack for dogs to enjoy just as much as their human counterparts at a reasonable price.  "Mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdate, but basic market needs may last forever." - Marketing : an introduction, pg.15, Armstrong & Kotler
Also, we here at Treats and Eats value the environment and our canine customers, which is why we use 100% recycled packaging and will donate a percentage of our annual profit to the Humane Society to help end the cruelty of puppy mills.  What is better than snacking for a cause?