"Managing the marketing function begins with a complete analysis of the company’s situation."-Marketing: An Introduction, pg.55, Armstrong & Kotler BuddieBites is a completely new product, brand, and advertised treat. Because of this, evaluation and control is going to be forever changing with the tide. Treats & Eats have done extensive research in this area and determined that this untouched shared treat market could be a marketing goldmine. Implementation of BuddieBites involves Treats & Eats programs, budgets, and procedures as well. Along with its resources and motivation of its staff to achieve their common objectives. "We define sales first management as the analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, compensating, supervising, and evaluating the firm’s salespeople."-Marketing: An Introduction, pg.416, Armstrong & Kotler. Knowing this, to be successful in these area's Treats & Eats has carfeully selected qualified managerial staff to at it's home warehouse in Las Vegas, NV.
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