Week 8 EOC: Creative Content

Buddie Bites will be packaged in a simple rectangular box of 100% recycled paper.  The box itself will be an eggshell white to reflect the white chocolate taste along with a bold red font of “Buddie Bites”, along with a see-through section in front showcasing the different shapes of the treats.  I will create the label and box in photoshop.  There also will be multiple photos that I will then do a photo-shoot depicting a dog owner and his/her canine companion in different scenarios, where we at Puppy Café’, feel will be fun, positive scenes of the two friends sharing a snack.  Such as on a couch watching television, cuddling on the couch reading book, at the park for a picnic, etc…  These photos will be used for ads, posters, etc. Also I would like o create a website that gives access to a "fan club" where people can comment on our products as well as have applications ready for devoted fans to become one of our Buddie Marketers and we will give them the proper tools and freedom to blog about our products and in return our "Buddie Marketers" will receive free merchandise, incredible discounts, and our most successful "Buddie Marketer" will receive a free airline tickets to anywhere in the United States for them and their canine companion.“Engage a satisfied customer in a dialogue about a product—and give them a forum to express their creative aspirations for that product—and you will have a brand advocate who speaks from the heart.”- Marketing an Introduction 10th edition, Armstrong/Kitler, 2011.

            I will also like to attempt a short 30 second fun commercial depicting a man in a dark house snacking on the couch watching late night television and his little buddy at his feet whining for a taste of the tasty chocolate snack the owner has.  The owner says to his dog sadly, ”Sorry Buddie, these are no good for dogs. I wish there was something we could share together…” In steps a man dressed as a games how host answering excitedly “And now there is! Introducing Buddie Bites! A white chocolate treat for you and your lil’ buddie to enjoy together!  Enjoy!”  (He throws him a box) “ The man on the couch catches the box and replies gratefully ” I don’t know how you got into my house, but thanks!”  Then cuts to a photograph from my shoot of the front of the box. I want the commercial to be humorous, yet get the ideal scene of when to enjoy your Buddy Bites.