Final Project: SWOT Analysis

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)"- Marketing: An Introduction, pg.31, Armstrong & Kotler.  Keeping this in mind Treats & Eats believes that our number one strength that BuddieBites has going for itself is that it is the only treat on the market advertised to be shared between humans and their canine pet, creating a brand new market of treats.  This, however, is also our greatest weakness as well because if and when BuddieBites becomes successfully popular, copycats will be quick to sprout up left and right.  Threats of these future copycats remains to be seen, but as of now we are all alone at the mountain top.  So BuddieBites’ opportunity is NOW.  We need to hit the product market like a 10.0 earthquake, shaking up the treat market and changing the treat landscape forever."The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities."-Marketing: An Introduction, pg.56, Armstrong & Kotler