Mission Statements are essential to the success of a company. They are designed to motivate, meaningful and set specific goals for a company. I like Oscar’s mission statement for Cocoa Fresh because it is clear and precise. The use of his quotes was well done; the quotes strengthened his mission statement. Oscar’s mission statement also concentrated on the experience rather that the exact taste of the chocolate, which I think, is a smart way to attack it. Oscars mission statement is as follow: “Coco Fresh is committed to helping everyone indulge in in chocolaty treats without feeling the need to sacrifice their fresh breath or their health, so anyone and everyone could keep their classy night classy .” Another business statement I enjoyed is Ralph’s O So Cherry chocolate. He described the product well and I was excited to see the product in a club setting, great idea. Also with the club setting I am interested in how expensive these chocolates will be, especially hiring girls to present the chocolate to a vip table. It should cost a small fortune, but people I believe will be willing to fork out that kind of cash. “O So Cherry is made of the highest quality dark and milk chocolate filled with cherry liqueur and available only in nightclub and restaurants.” They explain the purpose of the product and what they are looking to achieve as a company. Finally, Joaqin has a short and simple mission statement, but it explains the brand well and why it would do well on the market. Cocoa Cough’s mission is “to make people happy around the world by selling the highest quality, most unique tasting experience made with passion and innovation to help cure the common cough.” Every parent is looking for a cough medicine that you don’t have to bribe your child to take, and what kid doesn’t like chocolate?
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