Monday, January 30, 2012

Week 4 EOC: There's an App for That!

What is the difference between a professional photographer with a DSLR and an amateur photographer? Its understanding light and how to set your camera accordingly. There  is a new app on the market that take professional quality lit pictures, helping turn amateurs into professionals over night without years of school or experience; it’s called the Light-O-Meter.  Professional photographers use hand held light meters for decades everyday to read the amount of light in each particular shoot to help them set on the camera’s the correct settings to make an exceptional, high quality, perfectly lit photographs.  A hand held digital light meter will read ambient light (natural lighting) and help you set your f-stop, shutter speed, and ISO for DSLR cameras.  The problem is that hand held digital light meters can get expensive, get misplaced, and are pretty bulky to carry around as well your DSLR camera for the average amateur photographer.  This is where the Light-O-Meter comes into play.  This app, which is downloadable to any smartphone, will read ambient light, as well as studio (Non-C) lighting so that the average amateur photographer on a budget can select there settings correctly on their DSLR cameras with ease to shoot professional hi-quality lighting.   Also with the advances of camera phones, the Light-O-Meter will tell the user if there is enough light to take a picture without flash, or if flash on your camera phone is needed.  These days you can get an old basic hand held light meter for around $45.00 to high quality hand held digital light meters for up to $300.00; the Light-O-Meter app will cost you $5.00 giving hig-quality readings that is on par with competitors and you can always transfer the Light-O-Meter as you purchase new phones during your lifetime.

With the Light-O-Meter you can stop taking low grade, under exposed photographs and start taking high quality professional photographs.  Your Facebook photos will improve tremendously and you will never take a horribly lit photo again!  Imagine an actor needing a quick head shot without running to a photography studio, saving them hundreds of dollars or an expecting Father wanting to take well lit maternity pictures of his expecting spouse.  The Light-O-Meter turns anyone with a camera into a professional photographer! 

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