EOC: Week 10: What are the benefits vs the features?

“First, they should be meaningful, pointing out benefits that make the product more desirable or interesting to consumers. Second, appeals must be believable—consumers must believe that the product or service will deliver the promised benefits”- Marketing: An Introduction, Kotler & Armstrong, pg. 29. Buddie Bites is “ A Treat for Everybody Who has a Buddie.”  Meaning that if you own a dog then our treat will assist and benefit your already tight connection with your canine companion.  We here at Treats & Eats want to create a private moment between two buddies, which will create a stronger bond between owner and pet that will increase a customer’s happiness within their busy everyday lives.  We price each box of Buddie Bites at a low $11.99 so that our customers get great value from each box of Buddie Bites.  “When customers buy a product, they exchange something of value (the price) in order to get something of value (the benefits of having or using the product)”- Marketing: An Introduction, Kotler & Armstrong, pg. 6.  Another benefit is the vitamins mix in to each Buddie Bite that strengthens both companions immune systems and helps creates a healthy coat for your dog.

Features of Buddie Bites include the appeal of its bright red color and the “Chinese take-out“ style of the box so that it pops while sitting on the shelf next to other dog treats.  Along with that, the fact that you can actually share a snack with your dog is an incredible feature that sets Buddie Bites apart from any other treat or snack on the market. “Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core customer value of staying connected.” – Martketing: An Introduction, Kotler & Armstrong, pg.6.  Also we feature a catchy name itself, “Buddie Bites”, this feature makes our snack easy to remember.  Other features that are vital to our success are the taste of the treats, texture of each treat, and the tidiness of each box of snacks.  

Week 9 EOC: Three Mission Statements

Mission Statements are essential to the success of a company.  They are designed to motivate, meaningful and set specific goals for a company.  I like Oscar’s mission statement for Cocoa Fresh because it is clear and precise.  The use of his quotes was well done; the quotes strengthened his mission statement.  Oscar’s mission statement also concentrated on the experience rather that the exact taste of the chocolate, which I think, is a smart way to attack it. Oscars mission statement is as follow: “Coco Fresh is committed to helping everyone indulge in in chocolaty treats without feeling the need to sacrifice their fresh breath or their health, so anyone and everyone could keep their classy night classy .”  Another business statement I enjoyed is Ralph’s  O So Cherry chocolate.  He described the product well and I was excited to see the product in a club setting, great idea.   Also with the club setting I am interested in how expensive these chocolates will be, especially hiring girls to present the chocolate to a vip table.  It should cost a small fortune, but people I believe will be willing to fork out that kind of cash.  “O So Cherry is made of the highest quality dark and milk chocolate filled with cherry liqueur and available only in nightclub and restaurants.” They explain the purpose of the product and what they are looking to achieve as a company. Finally, Joaqin has a short and simple mission statement, but it explains the brand well and why it would do well on the market. Cocoa Cough’s mission is “to make people happy around the world by selling the highest quality, most unique tasting experience made with passion and innovation to help cure the common cough.” Every parent is looking for a cough medicine that you don’t have to bribe your child to take, and what kid doesn’t like chocolate?