Todays class was very fun and exciting, but I did learn a lot of definitions and patent terms in the process. Why? An amusing, yet cut throat version of Jeapordy was played amongst us students called Death Race Jeapordy. Each student had to create their own Jeapordy game out of power point, and create twenty questions using 5 different categories. I myself kept the categories light and commical (Feelin' Blank, The Good the Bad and the Ugly, Show Me the Money, Gimme GimmeGimme), but I left my questions challenging for the class.
The first rounds went well. We didn't know exactly what the prize for succeeding in the game would be, but this helped motivate us like a carrot hung from a string to get a mule motivated to walk forward. As the questions from another students game was being presented I immediatley became astonished on how familiar the patent terms and defintions were to me. After thumbing through 140 pages of defintions in our text books I am surprised that I was able to answer some questions off the top of my head. Now I am not saying Mr. Pinto is a eduacational genius, but the man does know what he is doing.
By the time it came to "Death Race Jeapordy" portion of our program, bonds amongst groups were being formed like a cheap reality show; students were making sure to link up with the best and brightest minds of the class. Ones our 4 groups were created, war began as we battle amongst the 4 groups of students making sure we didn't help another group out by speaking to loud or not covering our terms as we wrote out the answers on the board. Once the dust settled, my group became victorious in our Jeapordy battle, and to the victor comes the spoils. I was awarded 29 extra credit points to be used on my midterm the following week. What does that mean? All I need to get on my midterm is a 71% to receive a 100% on my midterm test, which is awesome. The extra points are amazing, but the fact of the matter is that due to the creation and involvement in the Death Race Jeapordy game that Mr. Pinto created, I might not even need those 29 extra points at all. Goodtimes!
Tuesday, July 31, 2012
Monday, March 12, 2012
EOC: Week 10: What are the benefits vs the features?
“First, they should be meaningful, pointing out benefits that make the product more desirable or interesting to consumers. Second, appeals must be believable—consumers must believe that the product or service will deliver the promised benefits”- Marketing: An Introduction, Kotler & Armstrong, pg. 29. Buddie Bites is “ A Treat for Everybody Who has a Buddie.” Meaning that if you own a dog then our treat will assist and benefit your already tight connection with your canine companion. We here at Treats & Eats want to create a private moment between two buddies, which will create a stronger bond between owner and pet that will increase a customer’s happiness within their busy everyday lives. We price each box of Buddie Bites at a low $11.99 so that our customers get great value from each box of Buddie Bites. “When customers buy a product, they exchange something of value (the price) in order to get something of value (the benefits of having or using the product)”- Marketing: An Introduction, Kotler & Armstrong, pg. 6. Another benefit is the vitamins mix in to each Buddie Bite that strengthens both companions immune systems and helps creates a healthy coat for your dog.
Features of Buddie Bites include the appeal of its bright red color and the “Chinese take-out“ style of the box so that it pops while sitting on the shelf next to other dog treats. Along with that, the fact that you can actually share a snack with your dog is an incredible feature that sets Buddie Bites apart from any other treat or snack on the market. “Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core customer value of staying connected.” – Martketing: An Introduction, Kotler & Armstrong, pg.6. Also we feature a catchy name itself, “Buddie Bites”, this feature makes our snack easy to remember. Other features that are vital to our success are the taste of the treats, texture of each treat, and the tidiness of each box of snacks.
Monday, March 5, 2012
Week 9 EOC: Three Mission Statements
Mission Statements are essential to the success of a company. They are designed to motivate, meaningful and set specific goals for a company. I like Oscar’s mission statement for Cocoa Fresh because it is clear and precise. The use of his quotes was well done; the quotes strengthened his mission statement. Oscar’s mission statement also concentrated on the experience rather that the exact taste of the chocolate, which I think, is a smart way to attack it. Oscars mission statement is as follow: “Coco Fresh is committed to helping everyone indulge in in chocolaty treats without feeling the need to sacrifice their fresh breath or their health, so anyone and everyone could keep their classy night classy .” Another business statement I enjoyed is Ralph’s O So Cherry chocolate. He described the product well and I was excited to see the product in a club setting, great idea. Also with the club setting I am interested in how expensive these chocolates will be, especially hiring girls to present the chocolate to a vip table. It should cost a small fortune, but people I believe will be willing to fork out that kind of cash. “O So Cherry is made of the highest quality dark and milk chocolate filled with cherry liqueur and available only in nightclub and restaurants.” They explain the purpose of the product and what they are looking to achieve as a company. Finally, Joaqin has a short and simple mission statement, but it explains the brand well and why it would do well on the market. Cocoa Cough’s mission is “to make people happy around the world by selling the highest quality, most unique tasting experience made with passion and innovation to help cure the common cough.” Every parent is looking for a cough medicine that you don’t have to bribe your child to take, and what kid doesn’t like chocolate?
Monday, February 27, 2012
Week 8 EOC: Creative Content
Buddie Bites will be packaged in a simple rectangular box of 100% recycled paper. The box itself will be an eggshell white to reflect the white chocolate taste along with a bold red font of “Buddie Bites”, along with a see-through section in front showcasing the different shapes of the treats. I will create the label and box in photoshop. There also will be multiple photos that I will then do a photo-shoot depicting a dog owner and his/her canine companion in different scenarios, where we at Puppy Café’, feel will be fun, positive scenes of the two friends sharing a snack. Such as on a couch watching television, cuddling on the couch reading book, at the park for a picnic, etc… These photos will be used for ads, posters, etc. Also I would like o create a website that gives access to a "fan club" where people can comment on our products as well as have applications ready for devoted fans to become one of our Buddie Marketers and we will give them the proper tools and freedom to blog about our products and in return our "Buddie Marketers" will receive free merchandise, incredible discounts, and our most successful "Buddie Marketer" will receive a free airline tickets to anywhere in the United States for them and their canine companion.
I will also like to attempt a short 30 second fun commercial depicting a man in a dark house snacking on the couch watching late night television and his little buddy at his feet whining for a taste of the tasty chocolate snack the owner has. The owner says to his dog sadly, ”Sorry Buddie, these are no good for dogs. I wish there was something we could share together…” In steps a man dressed as a games how host answering excitedly “And now there is! Introducing Buddie Bites! A white chocolate treat for you and your lil’ buddie to enjoy together! Enjoy!” (He throws him a box) “ The man on the couch catches the box and replies gratefully ” I don’t know how you got into my house, but thanks!” Then cuts to a photograph from my shoot of the front of the box. I want the commercial to be humorous, yet get the ideal scene of when to enjoy your Buddy Bites.
Final Project: Business Mission Statement
We here at Treats and Eats proudly present a 1st to the dog treat market; an all-natural, white chocolate coated snack for dog owners to share with their pet companions. Buddie Bites is “A treat for everybody who has a buddie!”. "An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer."- Marketing: An Introduction, pg.39, Armstrong & Kotler BuddieBites mission statement is to offer tasty fun snacks for humans and dogs alike to share to help build a stronger bond in everyone’s relationship with their canine pet. If you own a dog or know somebody who does, then you are our target customer. Our goal for Buddie Bites is to have a fun and safe white chocolate snack for dogs to enjoy just as much as their human counterparts at a reasonable price. "Mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdate, but basic market needs may last forever." - Marketing : an introduction, pg.15, Armstrong & Kotler
Also, we here at Treats and Eats value the environment and our canine customers, which is why we use 100% recycled packaging and will donate a percentage of our annual profit to the Humane Society to help end the cruelty of puppy mills. What is better than snacking for a cause?
Final Project: Objectives
BuddieBites objective is to create bonding opportunities and lasting memories for dog owners by sharing a tasty white-chocolate coated, peanut butter wafer treat with their loyal dog companion. “For Everybody who has a Buddie!”"within individual business units, marketing designs strategies for reaching the unit’s objectives. Once the unit’s objectives are set, marketing’s task is to help carry them out profitably."-Marketing: An Introduction, pg.47, Armstrong & Kotler Since this is a treat for every dog owner, an the objective for our ad campaign is to illustrate these bonding moments showing many different possible scenerios where BuddieBites will fit into and improve the lifestyle of any average dog. Treats & Eats as a company understands that it needs to work as one synergetic team to accomplish the goal objectives of the company. "...ownermarketing, finance, accounting, purchasing, operations, information systems, human resources, and others—must work together to accomplish strategic objectives."-Marketing: An Introduction, pg.47, Armstrong & Kotler
Final Project: SWOT Analysis
"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)"- Marketing: An Introduction, pg.31, Armstrong & Kotler. Keeping this in mind Treats & Eats believes that our number one strength that BuddieBites has going for itself is that it is the only treat on the market advertised to be shared between humans and their canine pet, creating a brand new market of treats. This, however, is also our greatest weakness as well because if and when BuddieBites becomes successfully popular, copycats will be quick to sprout up left and right. Threats of these future copycats remains to be seen, but as of now we are all alone at the mountain top. So BuddieBites’ opportunity is NOW. We need to hit the product market like a 10.0 earthquake, shaking up the treat market and changing the treat landscape forever."The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities."-Marketing: An Introduction, pg.56, Armstrong & Kotler
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