EOC: Week 10: What are the benefits vs the features?

“First, they should be meaningful, pointing out benefits that make the product more desirable or interesting to consumers. Second, appeals must be believable—consumers must believe that the product or service will deliver the promised benefits”- Marketing: An Introduction, Kotler & Armstrong, pg. 29. Buddie Bites is “ A Treat for Everybody Who has a Buddie.”  Meaning that if you own a dog then our treat will assist and benefit your already tight connection with your canine companion.  We here at Treats & Eats want to create a private moment between two buddies, which will create a stronger bond between owner and pet that will increase a customer’s happiness within their busy everyday lives.  We price each box of Buddie Bites at a low $11.99 so that our customers get great value from each box of Buddie Bites.  “When customers buy a product, they exchange something of value (the price) in order to get something of value (the benefits of having or using the product)”- Marketing: An Introduction, Kotler & Armstrong, pg. 6.  Another benefit is the vitamins mix in to each Buddie Bite that strengthens both companions immune systems and helps creates a healthy coat for your dog.

Features of Buddie Bites include the appeal of its bright red color and the “Chinese take-out“ style of the box so that it pops while sitting on the shelf next to other dog treats.  Along with that, the fact that you can actually share a snack with your dog is an incredible feature that sets Buddie Bites apart from any other treat or snack on the market. “Its name, parts, styling, features, packaging, and other attributes have all been combined carefully to deliver the core customer value of staying connected.” – Martketing: An Introduction, Kotler & Armstrong, pg.6.  Also we feature a catchy name itself, “Buddie Bites”, this feature makes our snack easy to remember.  Other features that are vital to our success are the taste of the treats, texture of each treat, and the tidiness of each box of snacks.  

EOC: Week 7 The Pitch

If you are like me, you share everything with your dog.  You take them to the park, they go on jogs with you, run errands, they cuddle next to your during blockbuster nights, sleeps on your bed, and you may even be nice enough to share left overs from last Sunday night’s dinner with your pet companion on a good day. BUT how unfair is it that man’s best friend cannot enjoy man’s favorite treat? Chocolate. 

Don’t worry we are not going to harm your little buddy, we here at the Puppy Café would like to introduce a safe white chocolate treat for people and dogs alike; Buddie Bites.  Now you and your most loyal friend (your dog) can share a treat together eating out of the same box!  These small bite size treats come in an assortment of shapes and made from all natural ingredients. Yes, finally there is a tasty treat on the market with doggy-safe white chocolate for dogs and their human counterparts to enjoy together. Our biscuits consist of whole-wheat flour, cornmeal, wheat germ, cinnamon, eggs, carob chips, honey, and are dipped in white chocolate for a delicous coating.

Each box of Buddie Bites comes with assorted objects that make Buddy Bites fun to eat.  Choose from a yellow fire hydrant, a kitty cat, or even a mailman become an enjoyable snack to indulge yourself along with your little buddy.   And on the back of every box contains recipes for treats that you can bake yourself for special occasions when you have a good mix of human friends and their dog counterparts, such as doggy birthday parties.  Each box of Buddie Bites are made of 100% recycled paper, include 50 snacks and cost just $15.00, with 10% of our annually profit being donated to the Humane Society to help end the cruelty of puppy mills.  What can be better than snacking for a cause!?